Pre-Opening
Who is it for: For investors and owners from the hotel design phase through the final stages of construction.
Objectives:
- Technical launch of the hotel
- Hotel team formation
- Implementation of hospitality standards
- Rapid operational launch of all hotel departments
- Setting up business processes
This service can be considered as a separate project with the management company or can serve as the initial phase of hotel management cooperation.
Result: Complete readiness of the hotel for the grand opening.
Key Stages of the Pre-Opening Project
Expert assessment of the current state of the property, proposal drafting
- On-site visit by the expert team to assess the property condition.
- Review of existing documentation.
- Drafting the Pre-Opening proposal.
Timeline: up to 2 weeks
Pre-Opening Team Operations
Implementation of the submitted hotel preparation plan in the following areas:
- Preparation for technical operation (including obtaining all necessary documentation).
- Preparation for hotel star classification.
- Equipping the room inventory.
- Development of the hotel concept.
- Elaboration of the financial framework (budget/system, reporting format, etc.).
- Setting up specialized hotel software.
- Human resources (including recruitment).
- Operational department standards.
- Marketing and sales activities.
Timeline: from 3 to 7 months
Technical Launch of the Hotel
Commencement of actual hotel operations under planned workloads, identification and resolution of technical issues, and process fine-tuning.
Timeline: from 1 to 2 months
Hotel Opening
- Full launch of the hotel to its design capacity.
- Handover of reporting and documentation to the owners / transition to the hotel management agreement.
Timeline: from 1 to 2 months
* The composition of the project team and the scope of work are customized for each hotel individually. You can review the approximate scope of work and project team structure below.
Scope of Work Specification
Concept & Positioning
- Market analysis
- Property resource audit
- Analysis of key regional competitors
- Identification of the property’s competitive advantages
- Justified target audience selection
- Concept evaluation regarding market, economic, technical, and market limitations
- Detailed development of the product concept, quality level, and core infrastructure elements
Development of the Master Plan & Economic Business Model
- Definition of strategic business units (SBUs)
- Growth potential assessment for all revenue-generating units
- Revenue and expense structure forecasting
- Budget of revenues and expenses (P&L budget)
- Development of accounting and management policies
- Evaluation and recommendations on management models
- Development of the property development strategy
Project Support & Management
- Preparation of all core departments for operational launch
- Development and complete preparation for the implementation of:
- service concepts, policies, and operational standards;
- marketing plan;
- SPA concept;
- kitchen and restaurant concepts;
- equipment and furnishing specifications for rooms and guest areas.
- Development of hotel branding, naming, and brand book
- Hotel website development
- Design of all necessary logo and identity materials
- Staffing schedule development
- Pre-opening recruitment
- Staff training
- Development of all internal regulations and standards
- Formulation of pricing policy and tariff grids
- Formulation of operational budgets
- Configuration of all IT systems
- Setting up and ensuring the functionality of accounting software, tailored to industry specifics and integrated with hotel property management systems (PMS)
- Selection of core products and materials for the hotel launch — vendor selection
- Assistance in obtaining permits and regulatory documentation
- Sales and inclusion of the hotel into tour operator allotments
- Marketing activities plan
- Ensuring the property’s presence across all online distribution channels