- Key international metrics of the hotel e-commerce segment
- Global Distribution Systems (GDS): Core operational principles and market player relations
- Available methods for a hotel to connect to GDS
- Choosing a GDS provider
- Online Travel Agencies (OTAs): Main business models and interaction schemes
- Wholesalers: Core principles of cooperation
- Sales rules in digital channels and available pricing models
- Hotel website as the most profitable channel: Principles of a successful hotel website
- Conversion rate as an indicator of a successful hotel sales policy
- The mobile revolution: A great opportunity to reach tech-savvy guests
- Launching a hotel into a new online distribution channel
- Types of reservations
- Effective sales techniques in the reservation department
- Upselling extra services and special offers
- Operations of the Central Reservation System (CRS) / Central Reservation Office
- Fundamentals of e-commerce
- Customer service quality
- Control and management
- Our market leaders: Booking culture